I haven’t looked at the real Ready.gov site yet, but this parody site from Idle Words is great. Thanks to Pop Culture Junk Mail for the link.
I also find this story from the Washington Post pretty interesting. It’s pretty amazing what you can get for a small political investment of $100,000. Personally, I go for about the same if anyone wants to buy some advertising. I can talk your product up at parties…scream it from my window…ya know, get the word out.